A woman with curly hair shopping in a grocery store, holding a box of products and a shopping basket with leafy greens, near shelves with boxed items.

The BCause Store

A grocery store built for everyone that’s filled with heart, passion and a desire to do things differently.

Learn more
Two anthropomorphic cherries with faces and limbs, one whispering into the other's ear, both with expressive eyes and gestures.

Produce

✳︎

Meats

✳︎

Pantry Staples

✳︎

Snacks

✳︎

Local

✳︎

Dairy

✳︎

Produce ✳︎ Meats ✳︎ Pantry Staples ✳︎ Snacks ✳︎ Local ✳︎ Dairy ✳︎

❊ The Finer Details

How Will BCause Work?

A colorful display of fresh fruits and vegetables at a market, including tomatoes, broccoli, cauliflower, radicchio, and carrots, with signs indicating prices.

Operating Model

BCause is set to be a boutique-sized grocer with big personality.

    • Located in Greater Victoria

    • Open 6–7 days per week

    • Hours: 6:00am – 8:00pm

    • Staff team: approximately 15–25 employees

    • Supported by structured volunteer programming

  • Fresh produce, meat and seafood, dairy and refrigerated goods, frozen foods, pantry staples, bakery items, locally produced and small-batch goods.

  • BCause aims to provide groceries at a significant savings over the traditional leading grocery stores in town. BCause intends to achieve this through a combination of not-for-profit reinvestment, operational efficiencies, strategic partnerships, and cost-reduction across all levels of the organization. 

Close-up of a digital cash register screen displaying a fruit salad recipe titled 'Pico de Gallo Fruit Salad' with an image of a fruit salad and recipe options on the display, in a grocery store or market setting.

Revenue Model

BCause operates on a hybrid not-for-profit model

  • Grocery sales (core operating revenue).

    • Charitable donations

    • Grants and foundation funding

    • Corporate partnerships and sponsorships

    • Community fundraising

    • Food recovery and surplus programs

    • In-kind contributions and volunteer support

  • All surplus revenue is reinvested into:

    • Lowering grocery prices

    • Expanding food access initiatives

    • Improving operations

    • Scaling future locations

    • Employees to ensure respectful wages and health benefits

    No profits are distributed to private shareholders.

Two women hugging on a beach at sunset, smiling.

Community Impact Model

BCause functions as both a grocery store and a community food infrastructure hub.

  • BCause aims to champion both local and Canadian small-scale producers, providing retail access for emerging food businesses that are not yet part of mainstream grocery distribution systems.

  • A structured volunteer program will support operations and community programming, creating a more inclusive and community driven retail environment. Volunteers will play an integral role in food waste diversion programs while also helping to create the fun atmosphere of a community space.

  • BCause will implement a circular food system including:

    • Food rescue and repurposing

    • Composting programs

    • Redistribution partnerships

The Timeline

BCause has an ambitious goal of opening a Victoria’s first Not-For-Profit grocery store in 2027.

We’re currently fundraising and working with key government bodies to bring this project to fruition!